According to Dr Joe McCord, who has been nominated for the Nobel Prize in Medicine four times, our cells have the ability to produce super anti-oxidant enzymes that can each eliminate up to "one million free radicals per second, every second, 24 hours a day", without being depleted!  This makes all other anti-oxidant products ('direct' anti-oxidants) pale in comparison - because one molecule of a 'direct' anti-oxidant only eliminates one free radical molecule and they are both eliminated in the process.  Everything that eats has to go to the bathroom, including our body cells, and every cell that lives on oxygen has the byproduct of free radicals.  Our cells have a gene that can be 'turned on' again so they can produce the same levels of super anti-oxidant enzymes as a healthy 20 year old, which is the same levels as found at birth!  Nrf2 activation has been scientifically proven to create 100% success for helping everyone in the 1st 2006 in vivo human peer-reviewed clinical study below, including an 80 year old!

There is very strong science behind this product for general health across the board and we don't make outrageous health claims for any particular disease.  We are just sharing the true science so you can connect the dots for yourself.

Here on this page, you don't have to take our word for it - you can do your own due diligence and discover for yourself these measureable results.  The videos below bring the studies to life for you in simple lay terms, and the links to the actual studies published in medical journals are made available (further down below) for your reference, as well as for your doctors reference.

Dr McCord explains the significance of the studies at Convention - April 2011

Nrf2 activation increases the efficiency and functionality of the life process of the cells - especially white blood cells and lymphocytes.  Our own cells are supposed to produce powerful anti-oxidant enzymes to naturally eliminate up to "one million free radicals per second, every second, 24 hours a day - without being depleted"!

Some quick questions and answers for you:
Is it simple?  Yes, just one tablet per day.
Is it affordable?  Yes, considering what it does, it's very affordable at $40 per bottle which includes a month supply.
Is it safe?  Yes, the formula includes five natural ingredients, some of which have been used for thousands of years and have no side-effects.

Diseases are named according to where the cells don't work (location), who discovered it (they want credit for it), and how it effects that part of the body (function) - so ask yourself this key question:  Does it really matter what the disease is called if you've gone beyond that to understand the life process of your cells?  You may want to think about this for a minute - if all of your cells are healthy, are you healthy or sick?  This is why we have such a positive attitude towards Nrf2 activation - it works with the life process of the cells.  The top universities across the country have voluntarily taken on the task of performing their own peer-reviewed case studies. About 9,000 studies show up for Nrf2 on pubmed.gov and Dr McCord's Nrf2 activation formula is the #1 most effective formula out there and has even been studied by Harvard..

Due to the nature of life and death diseases that people are faced with, no health claims are intended or implied.  However, we are in a very unique and powerful position because of all the independent case studies.  We're able to invite you to read them, because they will actually tell you things that we don't have the freedom to share with you here.  That's how powerful the studies are!  You may take the time to read the case studies to discover the scientific conclusions and facts for yourself - just be warned that they aren't a very easy read and Dr McCord explains each of them in simple lay terms as you watch the videos above.  Simply watch the videos and see what effective Nrf2 activation does!

The following studies, published in medical journals, are not easy for the lay public to read through, however they are available as an important reference for you and establish very strong science you can depend on.

2009 Luisiana State Peer-Reviewed Study 

"Oxidative stress is an important contributor to                development."
"The association between chronic inflammation and                is now well established."
"One important mechanism of inflammation-induced                is due to oxidative stress."
"Each of the five ingredients of ________ shows                          effects and other activities."